About
Why equity?
The idea of equity sits at the centre of my work.
At its core, it is about the ability to shape your work and life with greater clarity, ownership, and independence, through how you lead, the choices you make, and the direction you create over time.
It brings together three interconnected forms:
Professional Equity - leading with authority, confidence, and integrity, and making considered choices about direction and transitions
Personal Equity - recognising your value and taking ownership of your choices and boundaries
Financial equity - moving from earning to owning, and building the independence and flexibility to support the life you want to create
Bringing these dimensions into closer alignment leads you to more coherent choices and greater ownership of the path you choose to build.
How I work
My work is grounded in close, individual partnership.
I draw from advisory, coaching, and mentoring - not as fixed formats, but as approaches that adapt to the person, the context, and what matters most at the time. The work is client-led, shaped by the questions, choices, and direction that deserve attention.
The work itself is thoughtful, candid, and confidential. It combines reflection with perspective, and deep listening with sharing of experience.
Engagements typically unfold over a period of three to nine months, with one or two conversations per month. This usually translates into six to fifteen sessions of 60-90 minutes, allowing for meaningful progress, continuity and depth. In some cases, the relationship continues over time as an ongoing advisory or coaching partnership.
About
Christina Bauer-Plank
I am the founder of CBP Equity.
My work builds on a 28-year international career at Unilever, where I held senior executive roles across markets and organisations. I built and led high-performing teams, drove transformational business growth, and was responsible for the strategy and development of global brands.
Alongside this, I bring experience as an investor, managing my own portfolio and engaging directly with questions of value, ownership, and long-term planning, including the lived experience of building financial independence.
I am an ICF-certified coach with an advanced diploma in systemic coaching, which underpins the way I work. I also hold an INSEAD certification in corporate governance.
My perspective is shaped by both professional and lived experience, navigating ambition, expectations, and authority, and combining leadership, business, motherhood, and long-term choices.
CBP Equity brings these dimensions together: a strategic and business perspective, real-world leadership and investment experience, and a personal understanding of the choices that shape direction over time.
I work with a small number of clients, allowing for focus, trust, and continuity.